As supply chains became more complex, demand driven and geographically dispersed, companies across the world are seeing it as a strategic competitive asset, striving to keep abreast of the latest supply chain strategies, continually seeking to reach the next level of supply chain performance and investing in the technology Tools that will take them there and help them to stay a head of the curve. Market leadership is not the sole driver to seek supply chain excellence as many companies are also improving their supply chain processes to achieve cost minimization, meet customers` requirements, streamline fulfillment across multiple channels and minimize supply and demand disruptions.
Supply chain technologies are major enablers for achieving your supply chain excellence vision.  Through automation and optimization of key business process your company is better positioned to transform this strategy into a Living reality. Being a global neutral leader in the field of Supply chain Technology, GS1 is enabling communities around the world to develop and implement supply chain solutions by providing the tools, trust and confidence needed to achieve their vision. The power of GS1 Supply Chain Technologies and Standards are driven from their global recognition and industry endorsement. Egyptian companies regardless of their sizes can set their own supply chain strategy and benefit from the increasing number of technology solutions.

The second Gs1 Supply Chain Conference aims to expose Egyptian Firms and professionals to a broad range of wining supply chain best practices and strategies applied by leading companies to address today`s business challenges:

• Developing more innovative supply chain strategies
• Collaboration to create more value with trading partners
• Achieving market Leadership through your supply chain.
• Complying with national and international regulations for food safety
  
  

• Discuss your questions with leading Supply chain and technology practitioners
• Get inspired by local success stories in supply chain Technology implementation
• Join the latest activities of your business community such as GS1 Retail Council of Egypt and Egyptian Supply Chain Association
• Understand how you can Leverage technology to improve your supply chain.

 

• Retailers
• Manufacturers
• Suppliers
• Distributors
• Solution providers
• Logistics Service providers
• ICT professionals
• Supply chain professional

Achieving competitive advantage through Supply chain innovation
Innovation in business models, processes and products are some of the hottest topics on our corporate agenda despite this growing enthusiasm to the importance of innovation companies rarely think of innovation when it comes to their supply chains and distribution. Companies need to consider how innovation in their processes and practices can affect their delivery of goods and services and look at their supply chain operations with fresh eyes. This session will help you gain a deeper and more innovative insight into your supply chain strategy and how you can shape this strategy to become your competitive advantage.

Speaker Douglas Kent, CEO, e-KNOWtion Douglas has over twenty years of experience in the development, marketing and deployment of tailored supply chain solutions for companies across a wide variety of industry sectors. Before joining eKNOWtion, Douglas was a Principal Consultant at management consultants Pittiglio Rabin Todd & McGrath (PRTM) and formerly served as the Vice President for the Integrated Material Services division of Avnet Inc. Douglas is an MBA graduate from Pepperdine University's School of Management and studied at Harvard University during his post-graduate years. Douglas is also a frequent lecturer and author of many Supply Chain articles. Douglas is a Certified SCOR© Trainer and adjunct faculty at the International University of Monaco and France's ESC Lille - School of Management.

Creating a successful business case for RFID
Businesses from different sectors are currently exploring the possibilities of implementing RFID across their supply chains and operations. The interest of many enterprises in EPC/ RFID implementation is driven by their desire to minimize disruption and gain more visibility into their supply chains. Implementing this break through technology delivers unprecedented Levels of supply chain visibility enabling you to receive timely, accurate and complete information about the location and status of goods or assets at every point in your supply chain.
This session will help you explore all about the adoption of Global standards for EPC/RFID Technology and how to build a faster and more visible supply chain with confidence that your company is getting maximum return on investment.

Speaker Stephane Pique, European Director EPC/RFID, GS1 in Europe Stephane started working with RFID in 1993 and was employed by several companies such as Philips Semiconductors, Kudelski, Sokymat, Global ID, Seeburger and was also successful as an independent RFID consultant working for several Governments and multi-national companies. His business experience brought him to the position of knowing RFID from all necessary components such as the chip, the transponder and card, the middleware and data management up to the complete RFID solution and processes. Stephane spoke at more than 40 major RFID shows around the world and is also member of the OSEC pool of experts mandated by the Swiss State Secretary of Economical Affairs (seco).

Introductions to Value Chain Concept (Swift Group - Platinum Sponsor)
With the spread of logistics outsourcing practices driven by the supply chain complexity and globalized economy, the need to restructure the performance of the logistics services providers has increased dramatically. With strong commitment of Swift Group to adopt the global supply chain tends and to provide premium services to the local market, Swift group has remodeled the current operating business units managed by Swift Group to introduce value chain logistics solutions to serve better its clients. The concept of value chain is more into focusing on core activities that generate value of the end product/services while eliminating non-core activities due to Michael Porter. This section will briefly tackled the different specialized business units of Swift Group and the integration of the different units driven by strategic aspects and the new challenges and trends of global supply chains.

Speaker Mr. Ahmed Salama, Value Chain Manager, Swift Group for International Transport Mr. Ahmed Salama is holder of B.Sc in industrial engineering from American University in Cairo; currently proceeding his post graduate studies in business administration, major Competitive Strategy. He worked for P&G, handling different assignments in logistics and project management till he became Plant Logistics Manager. Mr. Salama has joined Swift Group in the capacity of value chain manager with the objective of building the company’s capabilities as a core competency. He is also acting as General Manager of the recently established Swift Group’s subsidiary, Swift Warehousing Outsourcing and Terminal management (SWOT) that will be the reliable 3PL partner as well as the 4PL consultant to ensure effective value chain of clients.

Application of e-collaboration tools in the retail distribution business
Hundreds of Egyptian companies made huge investments in automation programs and ERP systems; despite this huge investment, existing systems still produce and exchange paper based invoices or purchase orders to be faxed or delivered manually resulting in hundreds of lost man hours in document rekeying. GS1 eCom provides a standardized platform for the flow of information among trading partners improving the accuracy of data internally and across chains. Implementing electronic exchange of documents is the natural next step in the supply chain maturity journey. In this session you will learn how you can easily implement and automate the exchange of business documents with all your business partners.

Speaker Leyla Delic, Business development manager, Trade link Technologies Leyla Delic received the B.S. degree in electrical engineering and the M.S. degree in computer engineering from the University of Louisiana at Lafayette, Lafayette, Louisiana, USA, in 1995 and 1997, respectively. In 1998, she started her career in Electronic Data Interchange (EDI) with Tradanet joint venture GE Global eXchange Services, where she served as the General Manager between 2001-2005. She is currently the Business Development Director of Tradelink Technologies Inc., where she strives to introduce EDI to new sectors and companies, and also manages the roll-out of the currently active EDI projects.

Consumer Driven Supply Networks (CDSN) (P&G Near East - Platinum Sponsor)
What is CDSN?
Consumer Driven Supply Networks is an approach focused on designing and implementing a supply chain that enables companies to win with the consumer at the first moment of truth (in store when the consumer makes the purchase decision). This requires the integration of the supply chain from the consumers through to suppliers.
Why CDSN?
At P&G, we consider that the Consumer is Boss. Today’s consumers have ever-increasing expectations.
They expect:

• Continuous Innovation
• Great Value
• Shelf presence
• Customized products that fit their needs
• Great In-store experience
  
  Also Retailers are changing to meet the needs of today’s consumers
  They are experiencing:
• Industry consolidation
• Increased pressure on cash flow and operational excellence
• They are driving their private labels, focusing on margins as well as trying to drive their uniqueness & offer consumer solutions
  This puts pressure on today`s manufacturers because today`s supply networks are not fast or flexible enough for:
• The increased Pace of innovation
• Increasing number and complexity of products
• Demand for affordability and value
• Need for speed to market
  CDSN is a shift from focusing on internal supply chain measures to a focus on delivering reliability & flexibility as well as creating value with retailers & consumers to drive business growth.

Speaker Mr. Amr Darwish, Customer Service and Logistics Manager, P&G Near East Amr Darwish, currently is the Customer Service & Logistics Manager for Procter & Gamble Near East, has over 12 years of experience in Supply Chain Management at Procter & Gamble. Amr worked in and led high performance teams working on literally every aspect of the supply chain. His experience spans from operations management at plants to logistics to physical distribution to the upstream demand and supply planning. He has also led supply chain work on major projects: acquisitions & integrations (Gillette & Wella acquisitions), SAP Implementation and major go to market re-invention projects e.g. distributor start ups, integrations and white space expansion. Amr is regarded as a supply chain expert in P&G not just due to his wide mastery across the supply chain but also his exposure to supply chain management across the Near East and Africa.

Introducing GS1 Retail Council of Egypt
The Rapid growth of the retail Industry in Egypt and the lack of alignment between retailers and suppliers regarding supply chain strategies and practices led Gs1 Egypt to take the initiative and help building the retail, supply professionals community represented in the GS1 Retail council of Egypt (GRCE). The council was launched on the 5th of November, 2007 with a unique group of members including prominent supply chain and IT professionals representing Egypt`s biggest multinational, national Retailers, suppliers and distributors such as Unilever, Nestle, Kraft, Pepsico, Carrefour, Metro Markets and Rashideen Egypt sharing the vision of modernizing the Egyptian retail industry through raising awareness and knowledge transfer of supply chain best practices and technologies.

Council`s Vision To enable seamless collaboration among trading partners in Egypt, maximizing value for all parties

Council`s Mission is to become a catalyst for the advancement of state of Supply Chain practices in Egypt, engaging communities of interest to participate, share and collaborate in developing and adopting best practices based on Egyptian needs and realities

The GRCE welcomes the joining of New members from the conference`s attendees.

Speakers Mr. Ahmed El kalla, CEO, GS1 Egypt and a panel of guests.

Innovative Business Models to Deliver Sustainable Results for Customers (Aramex -Platinum Sponsor)
ARAMEX offers its customers around the world comprehensive logistics solutions ranging from international express and domestic delivery, freight forwarding, third and fourth party logistics to publication distribution.
The speaker of this session will share with you today’s business challenges and solutions sought and will showcase how logistics companies not only have to continuously capitalize on their infrastructure to offer creative solutions but also on the importance of developing an entrepreneurial and innovative culture, creating internal alignment, and organizational structure to deliver and execute these solutions.

Speakers Iyad Kamal , the Chief Logistics Officer , Aramex. Iyad Kamal is the Chief Logistics Officer at Aramex. Aramex is one of the leading logistics & transportation companies in the Middle East and South Asia and was the first company from the Arab world to go public on the Nasdaq stock exchange and is currently listed on the Dubai Financial Market. Mr. Kamal obtained his first degree from the University of Jordan in 1989 in Bachelor of Science of Business Administration. In 1991 he received his Masters of Arts Degree in Economics from Bowling Green Sate University, Bowling Green, Ohio. In 1991, he worked with Overseas Express Carriers (OEC)/UK, as an International Service Coordinator, for three years. Since he joined ARAMEX International in 1994, and starting from a Quality Manager, Mr. Kamal began climbing his job scale at the company. He then worked as an Express Product & Quality Manager after which he became the General Manager for eServices. As for memberships, Mr. Kamal is a Board Member of the Young Entrepreneurs Association, a member of the Council of Supply Chain Management Professionals, USA and a board member of Al Riyadi Club, one of the leading basketball organizations in Jordan.

Egyptian Supply Chain Association (ESCA) Launch
People started to head towards the strategic factors which could cause major changes in the supply chain process, these ranged from focusing on core competencies, to improving customer service, and therefore, enhancing flexibility. From Swift Group strong belief of enhancing the supply chain community in Egypt; the procedure of establishing ESCA as an NGO took place in February 2008 and the official documents will be finalized in end of May. ESCA, Egyptian Supply Chains Association, is a non-profit organization of business professionals interested in improving their logistics and supply chain management skills through a comprehensive program of education, research and networking opportunities. Also it serves companies wishing to gain strengthened awareness of government activity affecting their supply chain operations; access to training and education opportunities; and information on global trends in logistics. This session will help you to explore more about ESCA, its objectives and benefits of joining.

Speakers Mr. Khaled Morsy, Chairman – Swift Group for International Transport . Mr. Khaled Morsy started his career in logistics industry as Sales Manager TNT Skypack (the courier company at that time) and then joined Itamco – a pioneer in the field of shipping and forwarding – in different capacities and last was the Airfreight Manager. He joined Kehune & Nagel another top forwarder and logistics company for three years. Since mid 1991, Mr. Morsy worked in the capacity of a consultant for major freight forwarders and shipping companies with the assignment of restructuring their operations arm as well as expanding their line of businesses. In 1992, he established Swift Group with his copartners which proved to be a success story in this industry. Currently, Mr. Morsy is acting as the non-executive Chairman of Swift Group; while fully dedicated to his assignment as the Regional VP for UTi North Africa and Jordan. Mr. Morsy is also the founder of Event an organizer of events and exhibitions. He managed to lead to the success of three major events that attained smash recognition at that time, namely Holiday Makers, Our Eyes on Africa and Future of Work in Egypt. He is also a co-founder of Quest, a leading company in the HR Management consultancy. He is also the cofounder of Corde, a leader in business empowerment and Turnaround Company.

Local Success stories

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This session will provide the needed inspiration for local companies by presenting local success stories in business automation and supply chain technology adoption in the area of compliance with food safety and traceability requirements. First success story: - Alshams Agro Group Implementing traceability for food safety Second success story: - HERO NHI compliance with international requirements

Speaker Eng. Hesham Amin, Business Solutions Architecture Manager, GS1 Egypt. This session will provide the needed inspiration for local companies by presenting local success stories in business automation and supply chain technology adoption in the area of compliance with food safety and traceability requirements. First success story - Alshams Agro Group Second success story - HERO NHI

Conference sessions: The duration of each GS1 session will be 30 minutes.

Panel debate: By the end of each Conference session, there will be a 15 minutes panel debate to allow conference attendees to ask the speaker.

Round Table discussion: By the end of the conference, During Lunch time each of the conference speakers will host a small number of people to give more room for questions and Finding solutions to your own supply chain problems. For Seats reservation please contact the registration desk during the conference.

09.00	10.00	Registration & coffee break
10.00	10.45	Opening
10.45	11.30	Achieving competitive advantage through Supply chain innovation
11.30	12.15	Creating a successful business case for RFID
12.15	12.35	Introduction to value chain concept (Swift Group Platinum Sponsor)
12.35	01.15	Coffee break
01.05	01.50	Application of e-collaboration tools in the retail distribution business
01.50	02.20	Consumer Driven Supply Networks (CDSN) .(P&G Near East Platinum Sponsor)
2.20	03.05	Introducing GS1 Retail Council of Egypt
03.05	03.25	Innovative Business Models to Deliver Sustainable Results for Customers (Aramex -Platinum Sponsor)
03.25	03.45	Launch of Egyptian supply Chain association (ESCA)
03.45	4.30	Local Success stories
4.30	5.00	Lunch (ROUND TABLE DISCUSSION)